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Internet marketing, also known as online marketing is the marketing effort that uses the internet to drive direct sales. Internet marketing efforts are used alongside other traditional types of advertising like radio, TV, newspapers, billboard and flyers. Internet marketing helps businesses to showcase their products and/or services over the internet. Using the internet to advertise your business is now becoming an important fiber.

Internet marketing refers to the marketing and advertising efforts that use the world wide web as well as email to drive direct sales. It is used alongside the traditional ways of advertising such as radio, television, newspapers and magazines. Internet marketing, also known as online marketing or digital marketing, moves at the speed of light and marketers should keep up in order to stay at the edge of competition. It is, therefore, important to have a strong foundation, with the judgment to think critically, act independently and have relentless creativity.

The first quarter of 2017 is almost coming to a close. Have you identified the key trends that will dominate the digital world in 2017? It is important to stay updated regularly since the digital dynamics change often. Keeping up with the changing technological advancements is not easy, especially when predictions are being made all the time and it becomes a challenge to know what truly matters. Marketers need to stay ahead in a dynamic digital world. For that reason, below are the must-know digital trends for 2017:

Kenya is starting to be a boom in the area of Information Technology in relation to the mobile app sub-sector. We are beginning to notice a new and powerful trend in mobile and web application that are launched frequently to meet the specific needs of smartphones and tablet PC users on a daily basis. Kenya continues to produce some of the best mobile applications in the region. When visitors come to Kenya, there are some mobile apps that might help them during their stay, some of which are highly recommended. The following are some of the mobile apps that can be useful when you visit Kenya:

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